Look around at MRTs, buses, public places, and you will mostly notice (not purposely)
the phone screen of people are mostly Xiao Hong Shu App in Singapore. Especially Gen Z and Millennials.
Xiao Hong Shu (小红书), also known as Red Note / Little Red Book. This Chinese social commerce platform is like a blend of Pinterest’s interface, Tiktok’s Algorithm, and Instagram’s Aesthetic. For businesses in Singapore, attention at Xiao Hong Shu is on a rise and we believe it will become an essential platforms for consumers whenever they are looking for something.
