Kingsley Yeo Qi Song Kingsley Yeo Qi Song

Singapore Xiao Hong Shu Marketing: Why it Matters for Brands and Businesses 

Look around at MRTs, buses, public places, and you will mostly notice (not purposely)the phone screen of people are mostly Xiao Hong Shu App in Singapore. Especially Gen Z and Millennials.

Xiao Hong Shu (小红书), also known as Red Note / Little Red Book. This Chinese social commerce platform is like a blend of Pinterest’s interface, Tiktok’s Algorithm, and Instagram’s Aesthetic. For businesses in Singapore, attention at Xiao Hong Shu is on a rise and we believe it will become an essential platforms for consumers whenever they are looking for something.
Look around at MRTs, buses, public places, and you will mostly notice (not purposely)
 the phone screen of people are mostly Xiao Hong Shu App in Singapore. Especially Gen Z and Millennials.
 
Xiao Hong Shu (小红书), also known as Red Note / Little Red Book. This Chinese social commerce platform is like a blend of Pinterest’s interface, Tiktok’s Algorithm, and Instagram’s Aesthetic. For businesses in Singapore, attention at Xiao Hong Shu is on a rise and we believe it will become an essential platforms for consumers whenever they are looking for something.
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What is Xiao Hong Shu?
 Some might think that it is only useful to Chinese speaking users or people from China, which is not entirely wrong when it just launched in 2013. However, to date the platform has grown to over 200 - 300 million monthly active users, entering different countries in Asia, Europe and even America. It has become a social commerce platform that is forming local content as local users start sharing content related to food, travel, beauty, travel and lifestyle. 
 
 This makes it a unique, and powerful marketing tool for local businesses to 
attract local and overseas tourist to buy their products or services. Take for example a local flower shop at City Hall can use Xiao Hong Shu to access to Chinese tourist, local Singaporeans, new immigrants (mostly Malaysian or Chinese) and attract them to  purchase flowers by creating organic content.